Past, Present, Future

Ooli & Tooli are my childhood imaginary pet kittens. They have been household names in our family for as long as I can remember. Today, they are the protagonists in my children’s book, Let It Roll, teaching children about pedestrian safety. This book is an ode to...

Vision (Im)Possible?

Our teenagers should have a strong foundation of pedestrian safety before they graduate to driving. That’s where Let It Roll can have an impactful contribution. Like a pebble’s ripple in the water, this book has the potential to send a wave of awareness across...

The Traffic Future Our Children Will Be Facing

“Every day, more than 3,500 people are killed on the world’s roads. Young people are particularly affected as road crashes are the number one cause of death of 5 to 29-year-olds. This is an alarming trend, a plague that needs to be stopped, and a human, economic, and...